Google has recently rolled out its March 2023 core algorithm update, which has now finished rolling out to all users. This broad core update aims to improve the quality of search results and provide users with the most relevant and informative content.
As with all core updates, website owners and SEOs must pay close attention to the changes and adjust their strategies accordingly to maintain or improve their rankings.
The first step in dealing with a core algorithm update is to understand its impact. Core updates are major changes to the algorithm that can result in significant shifts in search engine rankings. Some websites may see a drop in traffic, while others may experience an increase. Therefore, it is important to monitor your site’s rankings and traffic closely after an update.
To ensure that your site is not negatively impacted by the update, it is essential to create high-quality, useful content that meets the needs of your target audience. You should also focus on E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. These are critical factors that Google considers when evaluating the quality of content.
To improve E-A-T, website owners and SEOs should create content that is well-researched, well-written, and trustworthy. This includes citing authoritative sources, demonstrating expertise in your niche, and building a strong brand reputation.
In addition to content quality, website owners and SEOs should also focus on technical SEO. This includes optimizing site speed, mobile responsiveness, and addressing any technical issues that may affect your site’s performance. A well-optimized site with good user experience will rank higher in search results.
It is also essential to keep track of any changes in Google’s guidelines and update your strategies accordingly. Staying up-to-date with the latest SEO trends and best practices can help you maintain or improve your search engine rankings.
Google’s core algorithm updates are designed to improve the overall quality of search results, and they will continue to roll out in the future. It is important for website owners and SEOs to stay informed and adapt to these changes to ensure that their sites remain competitive in the search engine rankings.