Pool Express

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PoolExpress is an online retailer that sells a wide range of pool equipment and accessories in Australia. They approached our digital marketing agency to help them improve their online visibility and attract more targeted traffic to their website.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


Poolexpress had a well-designed website, but it was not ranking well on search engine result pages. The website lacked optimized content, and the structure was not conducive to search engines, which resulted in low organic traffic.


Our objective was to improve the website's visibility, attract more targeted traffic, and generate more leads for the business.


To achieve our objectives, we developed a comprehensive SEO strategy that included the following steps:

  1. Keyword Research: We conducted thorough keyword research to identify the most relevant and high-traffic keywords in the pool equipment and accessories industry. This helped us to target the right keywords to optimize the website content and structure.
  2. On-Page Optimization: We optimized the website’s on-page elements such as titles, meta descriptions, headers, and internal linking structure to improve its relevance for target keywords.
  3. Content Creation: We created new, high-quality content for the website's blog section, which included blog posts, infographics, and case studies. This helped the website to attract targeted traffic and establish authority in the pool equipment and accessories industry.
  4. Local SEO: We optimized the website's local presence by creating a Google My Business profile and local citations on relevant directories and listings. This helped the website rank for local search queries, which is essential for a business like Poolexpress.
  5. Link Building: We developed a comprehensive link-building strategy that included outreach to relevant websites in the pool equipment and accessories industry, social media outreach, and influencer outreach. This helped to build high-quality backlinks, improve the website’s authority and reputation in the eyes of search engines.


Our SEO campaign produced significant results for Poolexpress. Within six months of starting the campaign, we achieved the following results:

  1. 250% increase in organic traffic to the website
  2. 180% increase in leads generated through the website
  3. 150% increase in the website's search engine rankings for relevant keywords
  4. 70% increase in the website's domain authority
  5. 90% increase in the website's backlink profile


The SEO campaign we conducted for Poolexpress helped them to improve their online visibility, attract more targeted traffic, and generate more leads for their business. By implementing a comprehensive SEO strategy, we were able to achieve significant results within a short period. The website now ranks high for relevant keywords, and the client is satisfied with the overall results.

0.09% CTR

20% less CPA

272% ROI

From The Client

"I have been working with Qorwin for several months now, and I couldn't be happier with the SEO services they provide. They have a team of experts who understand the nuances of search engine optimization and work tirelessly to improve our website's visibility and ranking. With their help, we have seen a significant increase in traffic to our website, resulting in more leads and sales. The team at Qorwin is always responsive, proactive, and focused on delivering results. I highly recommend Qorwin to anyone looking for a reliable and effective SEO service provider."

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